1 February, 2017, Leeds, West Yorkshire
The Leeds office of international law firm Eversheds Sutherland (www.eversheds.com) has committed to field a team of 25+ riders, drawn from partners, employees, and clients, to meet the challenge of one of the country’s toughest cycle sportives, the White Rose Classic. This all-volunteer event organised by Ilkley Cycling Club will take Eversheds Sutherland riders on some of the same Yorkshire Dales climbs made famous by the 2014 Tour de France and the annual Tour de Yorkshire.
“We operate in a high-pressure, competitive global arena, so we are always looking for ways to improve teambuilding, both internally and with our clients,” explained Paul Cotton, Eversheds Sutherland Leeds Office Managing Partner. “Our local commitment, however, pointed us to something with a strong Yorkshire connection. Given how popular cycling has become inside the firm and with many clients, an event that shows off the challenges of Dales riding is a perfect opportunity for us.”
The White Rose Classic is a cycle sportive that offers all levels of amateur cyclists a range of routes around the Yorkshire Dales. Based in the West Yorkshire spa town of Ilkley, the event takes place on Sunday, June 25, taking in the famed climbs of Norwood Edge and Fleet Moss, amongst many others. Feed-stations at Grassington in Wharfedale, in the Wensleydale market town of Hawes, and in the quaint Airedale village of Airton, give riders the support they need for an epic day in the saddle.
“As a new initiative this year, we are encouraging local businesses to field their own teams,” said, Scott Blau, Event Organizer for the Ilkley Cycling Club. “Eversheds Sutherland is the first local business to field a team of more than 10 riders and we are delighted they have taken up the challenge. The White Rose Classic is a British Cycling sanctioned, non-competitive event with routes that highlight why Yorkshire has become a cycling Mecca for riders from Britain and beyond.”